Yashasvi Mishra is a seasoned packaging strategist with over a decade of experience driving innovation, sustainability, and large-scale transformation across leading Indian and global consumer brands. Currently Associate Director at Licious, he leads packaging procurement, innovation, and supplier development across fresh and ready-to-eat categories, enabling rapid commercialization and high-impact cost optimization. His prior roles at Orkla India (MTR Foods) and Diageo involved shaping global packaging roadmaps, introducing advanced material technologies, and embedding sustainability frameworks to deliver measurable margin and efficiency gains. He began his career at ITC's Printing and Packaging Division, managing end-to-end development for international FMCG formats. Yashasvi holds multiple advanced qualifications in packaging, supply chain, and innovation management, and is recognized for integrating technical rigor with consumer-centric design.