Professional Journey:
Working with PET Packaging Industry for last 3 decades
Worked with brand owners on Supply Chain Costs Reduction, Energy and space reduction for value addition and greater market access by use of PET Packaging
Practiced 3R Mantra for positioning Sustainable PET Packaging:
Reduction (Right Light weighting)
Reuse (Develop resins for Returnable 20 ltr)
Recycling (Since late 1990s involved with PET recycling developments – Bottle to Fibre, Bottle to Bottle etc)
To ease out working capital requirements of MSME Producers, helped create JIT (Just In Time) Delivery centres pan India for Quick Commerce in PET Packaging and availability for small lot shipments
Worked closely with downstream – Water, Non-Alcoholic and Alcoholic Beverages, Pharmaceuticals, Edible oils, Personal care products for developing solutions and strategy for growth.
Gathered State-wise Consumption of PET packaging and recycling capacities for growth strategy in Circular Economy.
Advocacy efforts – awareness drives in various states, schemes rewarding consumers for returning bottles (Reliance Retail, Indian Railways), Social media messaging, Joint efforts with various Associations
Import Substitution and Make in India : by developing Injection Moulding Grade for Blood Collection Tubes and Injection Moulding market
In mid 1990s, surveyed nearly 300 FMCG companies to estimate their future Flexible packaging demand.
Organisations worked with:
1995 till date: Reliance Industries Ltd (PET Packaging – Sales, Business Development, Sustainability & Recycling)
1994-95: Ester Industries Ltd (BoPET Films – Market Research)
1993-94: Swadeshi Polytex Ltd (PSF manufacturing)
Education Background:
B. Tech (Chemical Engineering) – NIT, Warangal 1990
PGDBM (Marketing) – IMT Ghaziabad 1995
Certificate – Export Marketing – IIFT New Delhi 1996
Association Role: Vice President for PET Packaging Association for Clean Environment (PACE)